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Zoll, Psychologists Challenge Ethics Of Marketing To Children, American News Service, Ap(via ) Older figures: It was around 188 billion dollars in 1997, up from $132 billion in 1990, $50 billion in 1984 and $20 billion in the mid-70s.Young People and Harmful Media Content in the Digital Age, Nordicom, June 2006, p.103 Schor writing in Regulation, Awareness, Empowerment. The above-mentioned CBS article says children between 8-12 years alone influence some $150 billion in purchases.The $130-500 billion comes from Kim Campbell and Kent Davis-Packard, How ads get kids to say I want it!, Christian Science Monitor, September 18, 2000.The $30bn in other spending is mentioned by Ann Hulbert, Tweens 'R' Us, New York Times, November 28, 2004.See TRU Projects Teens Will Spend $159 Billion In 2005, Teen Research Unit, December 15, 2005.The fast food industry’s advertising spending in the US comes from Fast Food FACTS campaign organization.Above APA report notes that it was about $12 billion in 2000.
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CBS also adds that this is up from $100 million in 1983, and more than double the amount in 1992. CBS writes in Resources: Marketing To Kids, that it is now $17 billion.Susan Linn, Consuming Kids: The Hostile Takeover of Childhood, New Press (May 2004) says $15 billion and a lot of other sources cite her.Campaign for Commercial-Free Childhood notes that these figures do not include product placement.Ads’ impact on children probed, BBC, December 9, 2007.Is an example of the widely-cited 40,000 commercials figure Television Advertising Leads to Unhealthy Habits in Children Says APA Task Force, American Pyschological Association (APA), February 23, 2004.This report says 25,600 commercials were watched in 2004 by children in the US Children's Exposure to Television Advertising in 19: Information for the Obesity Debate, FTC, June 1, 2007.Children (under 12) and teens influence parental purchases totaling over $130-670 billion a year.Tweens (8-12 year olds) heavily influence more than $30 billion in other spending by parents, and 80 percent of all global brands now deploy a tween strategy.Children (up to 11) spend around $18 billion a year.Teens in the US spend around $160 billion a year.Over $4 billion was spent in 2009 by the fast food industry alone. $15-17 billion is spent by companies advertising to children in the US.Children are a captive audience: The average American child watches an estimate between 25,000 to 40,000 television commercials per year.A small example of effects of child consumerism.Can Industry be trusted to Self-regulate?.Banning ads and the fear or unintended consequences?.Bans, regulation, self-regulation, media-literacy.Manipulating children’s views of the world.Advertising to children considered harmful.Encouraging and increasing childhood consumerism.Advertising to children is big business.Parents on the one hand have a hard time raising children the way they want to, while on the other hand, kids are being increasingly influenced by commercialism that often goes against what parents are trying to do.Įven in industrialized societies, where governments and campaigners fight for better child advertising standards and regulations, or improved food quality, industry fights back preferring self-regulation (which rarely happens, or is intentionally weak), and arguing that it is individual choices and parents that are the issue. The market for children’s products and food is enormous. expanded side notes, shows alternative links), use the print version: This page last updated Sunday, November 21, 2010.